April 2, 2024

Technical Inside Sales Specialist

Position: Full-time
Options Eligible:
Work Location: New London, NH

We are looking for a motivated individual to spearhead customer account development. This role requires a unique blend of technical and customer-facing skills to generate new business and service revenue from existing customers. High customer satisfaction is a companywide commitment. All company resources are at your disposal to help you succeed. A clear capability to support B2B sales, pipeline development, and lead generation is paramount to cannabis business experience.

Key Responsibilities:

Inside Sales

  • Develops sales opportunities by researching and identifying potential accounts, soliciting new accounts, building rapport, providing technical information and explanations and escalating opportunity to territory manager
  • Work with VP of Sales to drive lead-generation and opportunity discovery strategies, including targeted market and localized geographic outreach and cold-calling.
  • Support Sales Team with new business development and follow-ups, appointment setting, and associated task assignment in CRM.
  • Answer phone, respond to e-mail inquiries, verify and enter lead/account information.
  • Transfer/enter complete order information into fulfilment system, communicate fulfilment to customer
  • Develops accounts by checking customer’s buying history, suggesting related and new items, and explaining technical features
  • Work in partnership with marketing team members to develop Account/Contact Tags for targeted marketing campaigns and support packages.
  • Updates job knowledge by studying new product descriptions and participating in educational opportunities.

Account Development

  • Facilitate proactive (outbound) customer communications following the customer journey, focused on maximizing customer utilization
  • Facilitate reactive (inbound) customer communications and triage for team
  • Following the close of the sales order the person in this role is responsible for the following:
    • Customer onboarding management – Introduction of resources, schedule training service, closely monitor and support the first 90-days of ownership
    • Customer account success – Facilitate account check-in conversations, quarterly calls, identify account revenue development and referral opportunities, schedule training and retraining dates
  • Basic Technical Support
    • Address Level 1 support issues and escalation, inbound from customer or triggered via system intelligence,
    • Log escalated support need in SalesForce Customer Support Task Report
    • Monitor technical support ticket progress and support customer updates
    • Identify opportunities for upsell, upgrade, and new application utilization.
  • Maintain customer focus. Advocate for the customer, and also effectively represent Orange Photonics in case escalation and other difficult customer situations.
  • Identify and escalate sales, application, and technical trends. 

Skill & Qualifications

The ideal candidate has a technical sales background.

  • Experience in account development, inside sales or customer support required
  • Knowledge of analytical instrumentation and/or chemistry a plus
  • Computer literacy is required, knowledge of SalesForce, LinkedIn, and Sales Navigator highly preferred
  • BA/BS technical degree preferred but not required
  • Self-starter, highly motivated, diligent and self-managing
  • Proven ability to articulate the distinct aspects of products and services
  • Excellent listening, verbal and written communications skills

About Orange Photonics
We are a New Hampshire based startup with a great team. Our cutting-edge analytical instrumentation offers quality control data to companies within the rapidly evolving cannabis industry. We offer a robust benefits package which includes health coverage, dental coverage, paid time off and equity participation to eligible employees. If you work for Orange Photonics you will have the chance to have freedom and incentive to impact product offerings, customer satisfaction and company infrastructure development. Apply today by emailing careers@orangephotonics.com.