Orange Photonics’ Vice President of Sales, Jill Carreiro, gave an insightful presentation at MJBizCon’s Science Symposium Forum in Las Vegas, Nevada on November 28, 2023.
Cannabis’ Testing Conundrum: Turn the Model on Its Head gave attendees a real look into the rise of potency inflation and the prevalence of lab shopping in the cannabis industry, as well as an overview of how in-house potency testing and real-time data can change the way cannabis companies do business.
Based on data compiled by licensed laboratories, LightLab 3 analyzers, and various industry experts, Jill demonstrated how all-too-common manipulation of testing data is creating implications for testing labs, consumers/patients, and brands, as well as cannabis science, often relying on lab-reported COA data.
Furthermore, Jill explores why those companies who do more than just the required regulatory compliance testing are giving themselves an edge over the competition. Implementing in-house testing at key touchpoints from seed-to-sale is a means to streamline operations, create efficiencies, catch mistakes and confirm assumptions, all leading to reduced costs and increased margins.